So here's some news for those journalism types who think it's dignified to stick to the older model of journalism, its "dead tree" editions, etc.
According to Josh Benton, a fellow at the Nieman Foundation and a reporter for the Dallas Morning News, those who bill themselves as media purist in the hopes of sounding studious and relating to editors have it wrong. According to him, editors are looking to the younger generation to lead the charge when it comes to innovative content, both on printed pages and especially on Web pages.
He's suggesting writers diversify their skill sets by writing for different forms of media but with the same old school integrity, truth and so on. Those looking for a safe position within established newspapers may find themselves in more jeopardy than they would wish. An entrepreneurial mindset is necessary when it comes to us media types too. Sure the old-school newsroom bulldog still has his place, but the litters are shrinking. That example might be the only of his kind left as staff across the country are shrinking. His advice in a nutshell: wake up and use the skills employers expect the youngest working generation to have already learned.
Saturday, April 5, 2008
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